Marketing & Business Development Copywriting Advertising Branding Web Design Social Media Public Relations Waynesville Haywood County Asheville  

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Case Study 2: Non-Profit Inaugural Fundraiser



Challenges:

• Relatively small non-profit inexperienced in community-wide fundraising

• Need to boost community awareness and involvement



Solution:

• Wrote compelling press release, calendar item and news bits for posting on various media outlets.

• Advised non-profit on schedule to encourage more followers on social media and to promote their fundraiser through frequent updates



Result:

• In just 14 days submitted to and picked up by over 40 media placements including radio, TV station web sites, online calendars, entertainment blogs, tourism sites, and many Facebok pages including tourism, entertainment and community service

• Fundraiser a huge success – raised 228% of goal



 

 

 

 

​​Case Study 4: Medical Practice Accreditation
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Challenges:

• Small medical practice seeking first time AAAHC accreditation (equivalent to JCAHO)


Solution:

• Identified the standards used by the AAAHC to survey outpatient surgery centers/practices and survey the current       scenario

• Obtained manual from AAAHC to assess compliance with 8 core standards and 19 adjunct standards.

• Revised and enhanced hundreds of pages of policies and procedures for compliance

• Helped design studies for internal and external benchmarking

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Result:

• The practice achieved a rare first time three year accreditation, becoming the only single specialty practice of their type in the state of North Carolina to achieve accreditation by AAAHC. 

• Three years later, with a few minor updates for updated standards, the practice readily achieved renewal accreditation for an additional three years.​

 

​Case Study 3: Non-Profit PR

Challenges:

• A non-profit organization including participants from five counties in Western NC sought to build brand awareness and   increase community participation in their events


Solution:

• Created a vibrant Facebook fan page for the group with a regular schedule of newsfeed postings including PR, photos, Facebook events for every fundraiser and other happenings and regularly posted news bits on other relevant Facebook pages serving the same sector.

• Established a comprehensive media list covering the radio, television, newspaper, online calendars, tourism and other industry related contacts of interest

• Maintained a consistent schedule of submitting in-depth press releases and calendar items to all contacts including email list of area specialists in the field.

• Created spreadsheet of potential corporate sponsor contacts and received numerous donations of support from those sponsors


Result:

• Attendance at the non-profit’s fundraisers and other annual events is up significantly.

• Their most recent fundraiser was the most successful to date – surpassing the previous year’s numbers.

• Facebook activity is dramatically increased with patrons sharing events and inviting others as well as alumni staying     involved with the organizationPress exposure led to a wonderful major news story about the director of the organization

​Case Study 1:  New Professional Service Business

Challenges:

• Plan and launch every aspect of a new professional service business

• Build brand awareness and marketing plan

• Ensure adherence with legal issues and regulations



Solution:

• Procured all necessary equipment, furnishings, décor, supplies, and vendor contracts such as phone, ISP, merchant card processing, industry software, hardware, wholesale inventory

• Built community awareness of business through selection of company name, logo, domain, tag line, menu of services, price list, brochures, web site, business cards

• Developed consistent advertising strategy with local media

• Implemented robust referral program and marketing plan to target existing client base

• Helped plan periodic marketing events to include industry vendors, prizes, educational components, demonstrations, catering, and specials to attract new clients

• Secured all required business registrations including EIN, copyright, sales tax ID

• Documented procedures, training basics, compliance, MSDS database, and credentials


Result:

• Business is operating very successfully five years later and continues to expand and offer new services

• Staff are well trained on protocols, procedures and techniques for client procurement and retention

Case Study 5 - Fine Art Gallery

 

Challenges:

• Increase gallery exposure, gallery patronage and overall sales



Solution:

• Create social media presence for gallery

• Expand the gallery listing to over 40 online directories

• Develop content for updates to social media and web site

• Utilize specialized mailing list for media and press releases

• Distribute promotional gallery brochure to area businesses

• Strengthen affiliations with local businesses, Chamber and area galleries

Result:

• Within a six month period, the gallery vastly increased visibility in the community

• Noticeable increases in traffic and sales